The Culture Joint

Spotify

Ayra Starr doubles up as Spotify EQUAL Africa and Global Artist for May

Nigerian Afrobeats artist Ayra Starr, known for her hits such as Rush, Sability and Rhythm & Blues, and more, takes the spotlight for Spotify’s EQUAL Africa and EQUAL Global program this May. She joins fellow Nigerian Tiwa Savage, who is the only other African artist to be both the Spotify EQUAL Africa and Global artist.  […]

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Spotify’s Afrobeats Celebration: Where music meets the hearts of influencers, media, and fans

On Thursday 12 and Friday 13, October, Spotify brought together celebrities, podcasters, influencers, music executives, media personalities and music fans at two experiential events dubbed #SpotifyPodcastsLagos and #SpotifyAfrobeats. The events held at La Madison Place in Lekki, Lagos, showcased and celebrated the rich culture of Afrobeats and the remarkable achievements of the genre through the years.

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Spotify launches AI DJ in Ghana, taking music personalization to the next level

Personalization lies at the heart of Spotify’s mission, and the streaming giant is once again pushing the boundaries of user experience. In an exciting move, Spotify has introduced its latest innovation, the DJ feature, to Premium users in Ghana. Building on its commitment to connect users with music in a more profound way, Spotify is

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Journey of a Billion Streams – Spotify launches dedicated site to house all things Afrobeats

Today Spotify announced the launch of Afrobeats: Journey of a Billion Streams, a dedicated site that will track all things related to the genre. From its origins in Ghana, its popularisation in Nigeria, its fusion with other genres as well as how it has become one of the continent’s biggest cultural exports. Afrobeats is one

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Spotify Announces New Original Podcast with Trevor Noah, Launching Later this Year

Trevor Noah is one of the most successful comedians in the world and author of the New York Times best-seller Born a Crime: Stories from a South African Childhood. Now he’s bringing his sharp insights to the world of audio with his new Spotify Original Podcast.  “It’s really exciting to be joining Spotify on a fun new

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Qing Madi steps into Spotify EQUAL Africa spotlight

Global streaming giant, Spotify, announced today that Nigerian sensation singer, Qing Madi has joined its EQUAL Africa music programme. Since her arrival on the Nigerian music scene, the multi-talented songwriter and entertainer has captivated fans with her craft, and this month, she is being recognised as Spotify’s EQUAL Africa ambassador for June. For Qing Madi,

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A Melodic Journey through Ghanaian Gen Z’s Hearts

In the world of music genres and emotions, there exists a unique space for mellow beats, effortlessly transporting us to tranquility and introspection. Among Gen Z listeners in Ghana, one trend shines brightly—their unwavering love for mellow music. From Lo-Fi and sad melodies to chill vibes and easy-listening anthems, the younger generation has wholeheartedly embraced

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How Spotify’s African Heat became a part of your life

For ardent fans and casual listeners of Afrobeats, both at home and in the diaspora, Spotify’s African Heat is both an important resource for music discovery and a growing catalogue of the genre’s global success.  Spotify first introduced African Heat in 2017 and the playlist has grown to become the premier hub for Afrobeats on

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