The Culture Joint

Spotify launches AI DJ in Ghana, taking music personalization to the next level

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Personalization lies at the heart of Spotify’s mission, and the streaming giant is once again pushing the boundaries of user experience. In an exciting move, Spotify has introduced its latest innovation, the DJ feature, to Premium users in Ghana.

Building on its commitment to connect users with music in a more profound way, Spotify is elevating personalization to a new pinnacle.

The DJ feature, now in Beta, takes music personalization to an unprecedented level, promising a connection between artists and fans that’s more profound and meaningful than ever before. This feature was initially launched in the US, Canada, UK, and Ireland earlier this year, generating widespread discussions on social media platforms. Now, Ghanaian users can also dive into this innovative musical experience.

At the core of DJ is a personalized AI guide that becomes familiar with users’ unique music tastes to curate the perfect playlist for any moment. This personalized playlist is accompanied by insightful commentary on the tracks and artists, presented in a remarkably lifelike voice. This melding of personalization technology, generative AI, and expressive voice delivers an unprecedented level of engagement for listeners.

The launch also marks a significant voice model addition to the DJ feature. Xavier “X” Jernigan, Spotify’s Head of Cultural Partnerships, lends his voice as the first voice model for the DJ feature. Listeners can choose to enjoy English language commentary from X, adding a layer of authenticity to their music journey.

To access your own AI DJ, open the Spotify mobile app on your iOS or Android device. Navigate to your Music Feed on the Home tab, where you can tap play on the DJ feature, immersing yourself in a personalized musical experience like no other.

As Spotify continues to evolve the way users engage with music, the introduction of the DJ feature signifies a remarkable step forward in personalized listening. By tailoring the music journey to individual preferences and offering immersive commentary, Spotify is bridging the gap between listeners and artists in an innovative and compelling way.

Source: TheCultureJoint

The Culture Joint