The Culture Joint

Open Xeason’s vibrant pop-up in Accra sets fashion scene ablaze


Accra has witnessed the explosion of vibrant energy as fast-rising fashion brand Open Xeason successfully hosted a highly anticipated pop-up event at Untamed Empire.

The much-awaited event took place on the 28th and 29th of July 2023, drawing a massive crowd of enthusiastic patrons eager to experience the cutting-edge fashion showcased by Open Xeason.

The SET pop-up was not just an ordinary fashion showcase; it was a celebration of inclusivity and diversity. Open Xeason’s mission to make high fashion accessible to everyone, including the middle-class market, resonated with attendees.

The brand aimed to cater to the diverse needs of different cultures, making a strong mark in the urban fashion scene.

The pop-up event featured a captivating range of designs that left a lasting impact on attendees’ hearts.

Open Xeason’s collections and collaborations with other brands showcased a fusion of creativity, style, and innovation, setting the bar high for fashion enthusiasts.

Untamed Empire in Accra served as the vibrant backdrop for the SET pop-up, attracting fashion lovers from all corners of the city.

@theculturejoint Open Xeason Set Pop Up in Accra @OPEN XEASON ♬ Gwagwalada _ BNXN kizz Daniel & Seyi Vibez (Instrumental remake) – Naija Trends

Starting from 11 am till late on both days, the event was jam-packed with thrilling activities that kept the excitement levels soaring.

From engaging podcast sessions by ‘Vinyl’ to live painting, skateboarding, and freestyle cyphers, there was something for everyone to enjoy.

Podcast on site by Vinyl hosted by JvmJvm

The SET pop-up not only brought together fashion enthusiasts but also fostered unity, connection, and understanding among all attendees.

Open Xeason’s commitment to creating a welcoming and inclusive environment shone through, creating a memorable experience for all.

Open Xeason’s dedication to excellence and customer satisfaction was evident throughout the event.

The brand’s top-notch services and unique designs reflected the confidence and fashion-forwardness of its customers, turning Open Xeason into more than just a clothing brand but a lifestyle choice.

The pop-up set was proudly supported by, adding further depth to the cultural significance of the event.

Open Xeason’s groundbreaking approach to streetwear and high fashion was commendable, promising exciting innovations and collaborations in the future.

As the event unfolded, it became clear that Open Xeason was not just setting new trends in the fashion industry; they were redefining the very essence of fashion itself.

The positive energy and enthusiasm that emanated from the pop-up event left attendees eagerly anticipating the brand’s future ventures.

To cap off the successful pop-up event, an after-party at the Beehive in Accra brought together like-minded individuals eager to celebrate the impact of Open Xeason’s fashion movement.

Accra has witnessed the birth of a true fashion revolution with Open Xeason’s SET pop-up event.

Fashion enthusiasts and cultural connoisseurs are now eagerly awaiting the brand’s next move, as they continue to redefine fashion and leave an indelible mark on the industry.

Find more images below:

The Culture Joint