The Culture Joint

Grammys cause spike in searches for ‘sparkly dress’ by 182%

Miley Cyrus at Grammys 2024

Analysis of Google Trends search data reveals that online searches for ‘silver outfit’ exploded 156% worldwide after celebrities such as Dua Lipa, Alessandra Ambrosio, Miley Cyrus, Coco Jones, and many more all made a silver statement at the Grammy Awards 2024. 

According to a study by fashion retailer Boohoo, worldwide Google searches skyrocketed by over 182% for ‘sparkly dress’ in the past five years.   

The metallic trend dominated the Grammy Awards carpet, with many celebrities flocking to wear the color. Celebrities include Dua Lipa in a plunging, shimmery custom Courrèges gown with hip cut-outs. The singer completed the look with a Tiffany & Co. diamond choker necklace.

‘Silver sparkle dress’ searches have exploded by 183% globally over the past ten years, a monumental spike in people Googling for silver statement outfits. Silver dresses are at their highest fashion point in five years, with a global search increase for ‘silver dress’ rising 89%.

Alessandra Ambrosio went for a more metallic vibe, wearing a gunmetal latex gown with a dramatic train. ‘Silver outfit’ has seen a search increase of 156% over the past five years, and the hashtag #silveroutfit has gained 25.7 million views on TikTok.

During the Grammys, Miley Cyrus wore a sparkly silver fringe dress while performing ‘Flowers‘, styled with a big voluminous layered hairstyle.

A spokesperson at Boohoo commented on the findings:  

“Silver and sparkles can be a bold statement piece to wear, and there are many ways of styling it, whether it is with matching silver accessories or pairing with a vibrant and contrasting color. Taking inspiration from celebrities such as Dua Lipa, Alessandra Ambrosio, or Miley Cyrus shows how to add personality to your outfit or how to style a trending piece.

“It is evident that people are interested in how to bring a silver statement piece into their wardrobe and have been inspired by social media platforms and trendsetting celebrities more than ever before.” 

The Culture Joint