Global streaming giant Spotify announced the latest RADAR Africa artists – joining a global cohort as part of the programme dedicated to driving the discovery of emerging artists across the world.
This year’s list of African artists is made up of the haunting melodies of Bloody Civilian, the soulful sounds of Baaba J, the ethereal vocals of Xenia Manasseh, the genre-defying Tyla, and the fierce energy of Ria Sean.
This year’s lineup of all-female artists join last year’s alumni Ayra Starr, DBN Gogo, Black Sherif, Victony, BNXN, and Buruklyn Boyz, who experienced incredible growth in fan communities from participating in the program.
Representing a wide array of genres from West African ambiance, Amapiano of South African townships, R&B, alternative, and Afropop, these musicians share a common goal of challenging the status quo and creating new pathways in their respective careers.
Launched in 2020, Spotify’s RADAR programme has been instrumental in helping African artists reach superstardom, supporting their development through every stage and strengthening their bond with fans. The artists joining the programme are the cream of the crop from the continent.
According to Spotify’s Artist and Label Partnerships Manager for West Africa, Victor Okpala, “as the music industry continues to evolve, it’s essential to find new ways to support emerging talent and offer them a fair chance at success both on and off the platform.”
“So we are thrilled to welcome Xenia Manasseh, Bloody Civilian, Ria Sean, Tyla, and Baaba J to the RADAR programme. These artists represent the diversity and vibrancy of the African music scene and we are excited to support them as they continue to grow their careers.”
Beginning today, all regions will feature increased promotion of RADAR playlists, RADAR podcasts, Spotify Singles, and priority releases from RADAR artists on Spotify.
Source: TheCultureJoint.com
