The Culture Joint

Schia’s ‘La Vida Loca’ is easily the love pop you didn’t know you needed


For most of her career, Schia has been known by fans and social media users for radiating effortless joy in masterful freestyles and renditions of some of their most listened-to songs, like Kwesi Arthur’s “Drama” and “Last Last” by Burna Boy.

This month, the 29-year-old announces her presence with a new song, ‘La Vida Loca’. The song is a career highlight for her, as she glides breezily over a soothing blend of Caribbean-influenced beats. On this unhurried, self-possessed performance, she shines a span of three minutes and seventeen seconds.

“La Vida Loca” is a mesmerizing and soulful ballad that takes the listener on an emotional journey through the complexities of love, healing, and newfound mental strength. Schia wittingly pours their heart into every note and lyric, creating a musical experience that resonates deeply with anyone who has ever experienced the highs and lows of love. She’s both in love and scared of it, and the frenzy of new romance animates the contrast.

The track draws the listener in with its gentle melodies, setting the stage for a heartfelt sense of vulnerability and sincerity as if Schia was baring her soul for the world to see. This vulnerability is not a sign of weakness but rather a testament to her courage and resilience.

Schia particularly excites her audience with rap, which is unsurprising considering her openly confessed love for BET award winner Sarkodie and multiple award-winning rapper Nicki Minaj. Like her models, her cagey lyrics dance around the pressures of love and romance, while clearly communicating her newfound mental strength and happiness. “La Vida Loca” is no longer associated with chaos and recklessness, but rather with the joy of embracing life’s unpredictability. The Ada Ningo songstress sounds carefree as she soars with a sense of liberation, and the instrumentation swells to match the euphoria of this transformation.

This song is a testament to the power of music to heal and uplift the soul, and at the end of it all, listeners are left satisfied with emotive vocals and poignant lyrics, which makes it a deeply moving and relatable experience for anyone who has faced the challenges of love. It resonates partly because it doesn’t weld grand statements out of living with heartbreak; it narrows in on the wobbly path of pleading with yourself, the begging and bargaining of healing.

Written by: Elikem Doe

The Culture Joint